A website consisting of 8 animated infographic articles to promote foreign investment in India’s infrastructure.
Bringing a sober topic to life.
The goal of this campaign was to take the vast and impenetrable content and make it more accessible and fun to read. Digital illustration and animated infographics were used to to highlight the facts in a playful manner. The bright colour scheme and illustration style were chosen to differentiate this site from the austere offering usually associated with this subject matter. Playful interactions were added along with scroll triggered animations and scroll unmasking to make the content more engaging and retain engagement.